Fintech 50: 5 years in Fintech


“Fintech 50: 5 years in Fintech” is a research report from CFTE to assess the impact of Fintech startups in the financial industry.

5 years of Fintech hypergrowth


In 2014, KPMG released the “50 Best Fintech Innovators” report, one of the first papers examining the most promising Fintech players globally. 5 years later, CFTE decided to take a look at the evolution of these 50 companies.

CFTE’s Fintech 50: 5 Years in Fintech report analyses how the 50 most innovative fintech startups have developed since 2014. We found that they have been enormously successful on average, as 12 achieved unicorn status (i.e. billion dollar valuations) and only 2 went bankrupt. These 12 companies now have a valuation in excess of $90bn.

The report examines why some were successful and others weren’t.

Payment firms fared the best while peer-to-peer lenders and robo advisors didn’t live up to the hype. Payment and payment infrastructure companies such as Square, Klarna, and Stripe found underserved market segments and capitalized on the integration of finance and technology in the growing field of e-commerce, while lenders faced stiff competition and difficulty retaining clients. 

Robo advisors such as Betterment and Wealthfront didn’t grow as much as they hoped and in the US faced dangerously low fees from competitors. 

But overall, the 50 Fintech startups performed much better than what was expected, and timing would be the single most important factor explaining their development.

What else can be learned from the evolution of the Fintech 50? What does it mean about the future development of Fintech - and financial services? For more information, download the full free report below.

About CFTE: CFTE is a platform supported by senior leaders from the largest institutions, startups and universities. It addresses the needs of professionals in finance to upskill in a rapidly changing industry being transformed by emerging technologies. More than 50,000 participants learn from the online courses, such as AI in Finance, Fintech Foundation or Extrapreneurship, a mini-MBA with fast growing startups such as Revolut or Shift Technology.

The 50 Fintech startups analysed in the report


  • AngelList
  • Betterment
  • BitPay
  • Borro
  • Calastone
  • Circle up
  • Coinbase
  • Credit Karma
  • Crowdcube
  • Dwolla
  • eToro
  • Funding Circle
  • Future Advisor
  • Go Cardless
  • Kabbage
  • Kick Starter
  • Klarna
  • Kreditech
  • Learn Vest
  • Lending Club
  • M-Pesa
  • Metamako
  • Motif Investing
  • Nimble
  • Nutmeg

  • OnDeck
  • OurCrowd
  • Pay Near Me
  • Personal Capital
  • Prosper
  • Rate Setter
  • Receivables Exchange
  • Robinhood
  • Secure Key
  • Seedrs
  • SigFig
  • SocietyOne
  • Square
  • Stellar
  • Stockspot
  • Stripe
  • Sum Up
  • TransferWise
  • Vortex
  • We Cash
  • Wealthfront
  • Wonga
  • Xero
  • Yodlee
  • Zopa